Change Logo and title in WordPress While you already have a WordPress theme installed and running, you may later think that it is not working for your business up to your expectations. So, the chances are that you will think of changing your logo and the title.

A logo is the most seen visual of your brand, and it is present on your products or services. Customers can identify your business instantly by just glancing at your logo. But if you redesign the logo, you will replace the older logo with the newer one to better represent your brand.

Similarly, with the change in the logo, you may also need to make your title more search engine friendly for ranking your website higher on the search results.

This guide helps you to change your logo and title properly in WordPress.

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How to change the logo in WordPress?

Your logo is your business’s core identity, so your WordPress website prominently displays it. The logo is your way to show the visitors and potential customers that they are at the authentic site to buy things or simply get information.

The logo also drives attention if its design is unique and straightforward. A unique logo design is a great way also to convey that your business stands out from competitors. Then, it helps build your brand loyalty.

Now, here is how you can change or add your logo to WordPress theme: 

1. Go to your WordPress dashboard
2. Select Appearance from the Settings and choose Customizer
3. Click on the Site Identity button
4. Upload your logo image file. The file should be in GIF, JPEG, or PNG.
5. Then, click on the Publish button.

This is the standard way to change or add your logo. But you can also choose another option, which comes loaded with some themes. You should explore the Theme option by going to the Appearance menu to complete the above process.

However, not all WordPress themes support changing or adding the logo. So, if you cannot upload your logo, it may mean that the theme you chose does not support the feature.

If you still want to keep that theme, request a WordPress developer to add or change your logo to the theme.

Changing the logo on the WordPress login page 

When changing or adding your logo on the WordPress login page, you can use three plugins for the purpose.  

1. Login Logo

While using this plugin, all you need to do is add the login-logo.png file to the wp-content directory with your WordPress installation. But your logo for this plugin should be 312px wide only, with no customization option available for the logo image.

Also, make sure that the PNG image has a transparent background. Finally, you should crop the image tightly with no padding pixels. 

2. WP  Custom Admin Login Page Logo

This plugin lets you customize your admin logo page. You can change your default logo or own or a client’s logo. Besides the logo change, you can add custom text and edit the CSS to suit your requirements.

3. WordPress Custom Login Page Customizer

The Custom Login Customizer – Login page Styler has plenty of features to customize your login logo. You can access features such as custom templates for the login page, custom redirects after login, limit login attempts, and Google captcha,

With this plugin, you can customize your logo without coding skills and style the login page in your way. So, use these features to customize your login page.

Change Logo for different screen types

When adding or changing a logo to your WordPress website, such as a blog, also pay attention to the different logo options. WordPress gives you multiple options for your logo depending on different screen types. But major such options are Regular Logo, Retina Logo, and logo for Apple devices.

Regular logo: A Regular logo is for common browsers and devices. So, if your website generally appears on such devices and browsers, you can choose this option to upload your logo.

Retina logo: This logo should be your option if your website appears on the Retina screens, which have a higher resolution. This means that the Regular Logo is unlikely to meet the resolution requirements of the Retina logo, which is two times bigger than the Regular Logo. Therefore, the regular one will not look good on Retina devices.

So, first, find out whether or not your WordPress theme supports the Retina logo. If the theme does not support it, then install the Retina 2x plugin. This plugin will also help in image size management and image optimization. Also, note that while saving the logo image, you will the Retina Logo with the same name as the Regular Logo, but add @2x as a suffix. So, the file name for your Retina Logo must be saved as  [email protected].

How to get your logo design?

If you need to redesign your existing logo or need a fresh logo, you can explore a couple of options.

Design a logo with a DIY tool

If you are on a tight budget, you would be looking for ways to get a logo without spending much. Unfortunately, a graphic designer’s fee is usually expensive for many individual bloggers or even small businesses.

But a DIY tool for graphic designing is your best bet to create your design needs all by yourself. You do not need to have any graphic design experience to create flyers, brochures, logos, and many more.

These tools come with a vast library of design elements, including colors, fonts, and icons related to your business and industry. Just provide your business name and choice of colors, fonts, etc., and the logo maker will take care of the rest of the design process.

You can get a custom logo in a few minutes only with such tools by Designhill. An advantage of these tools is that you are not dependent on a designer to give you only a few design concepts. The tool will let you customize your logo as many times as you want.

Run your logo design contest

Those who can afford to spend some money to get a logo design from experienced and talented designers can run a design contest. If you can spare some prize money for the winner of your design contest, then this option is for you.

All you need to do is visit a crowdsourcing site and give your design brief to the designers on the site. The brief should include your company name and what your business is all about, your preference of colors, fonts, tagline, etc., that you want in the logo, etc.

Many designers will submit their design ideas to win your design contest and enticing prize money. That is how you have multiple unique designs in response to the contest. Then, you can pick a logo design that best reflects your brand personality and values.

Hire a logo designer

Another way to get your logo is to hire an experienced designer, though it may be a costlier option. But you will get a professionally created logo that meets high design standards.

The designer will sit with you to know your business closely. After knowing about your company and industry, its goals, values, and brand personality, the designer will come up with a few design ideas.

Now that you have learned how to change the logo, you should also know how to change the site title of your WordPress website.

How to change your WordPress site title?

After adding your logo, pay attention to your site title and see if it needs to be changed. While changing the title, find out if your WordPress theme has the option to customize the title or not.

Your site title is the name of your blog, and it appears next to your logo in the header section. But you can hide the title and show only the logo as an option.

Note that a well-thought site title is important for helping your website rank in Google search results. Therefore, add keywords to the title. If you think that the title is insufficient or false, you should completely replace or modify it.

You may also need to change the title if you rebranded your company’s offerings. Or if you find that the title is not good enough to reflect your business anymore. All such cases will require you to replace your title with a newer one. 

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Tips for creating a powerful site title

Make sure that your new WordPress site title reflects your brand and rebranding. Consider these helpful tips:

1. The title should preferably be concise, having less than 70 symbols
2. It should be a different title than the one you had as a description and your h1 tags. 
3. Your site title should be such that it answers a query about the topic of your site
4. Create a title that speaks for your site content. Visitors should immediately know what the site is all about.
5. Also, do not leave your readers guessing. Your title should be a proper sentence that completely depicts the main topic of your site.
6. Make sure that the title is free of any grammar errors.

So, revisit your old title and, if need be, change it.

Here is how you can change your WordPress site title. 

You have two options, use the Customizer or the Settings.

1. Use the Customizer to change the title

Here are the steps to take when using the WordPress Customizer route to change the title:

1. Go to your WordPress dashboard
2. Click on the Appearance tab on the sidebar.
3. There, click on the Customize button
4.  Go to the Site Identity and edit your title to make the changes
5. Click on the Publish button to get the new title or Save Changes.

    2. Use Settings to change the title

1. Go to your WordPress dashboard
2. Click on the Settings button in the General option
3. Change your title or edit it or edit your WordPress tagline
4. Click Save.
5. You can see the change on the screen in a new tab

So, changing your logo and title in WordPress is an easy task. You can make these changes anytime when you rebrand your business.

Wrapping Up

Whenever you need to upload a new logo or edit your title on WordPress,  you can do that in a few quick steps. All you need to do is visit your WordPress dashboard of the site and use the right options in the Settings. You can also explore some other options offered by WordPress to make the changes.