When users access websites run by the top hosting providers in India, they expect a site that has straightforward navigation, is authentically attractive, and has useful content. There is a lot of competition online. So every business must focus on the elements that attract their prospective customers.
“The number of time users spends online is limited as well. So you need to ensure they dedicate a substantial amount of it to your website. There are several things that determine the success of your website. Let’s take a look at some of them”.
The website should be mobile-friendly
There are billions of users all across the world that browse the internet using their mobile. So making your website user-friendly is crucial as it will determine the amount of traffic you receive. Basically, your website needs to be optimized for different types of screens and their valued sizes such as the vertical screen of mobiles and the horizontal substantially larger ones of computers or laptops.
The website should be functional and optimally designed
Your website is the first impression your visitors might get of your brand and business. Hence, it is crucial that it is extremely professional, well put together, and aesthetically pleasing. Your layout should be spacious, include white spaces and high-resolution images as well as graphics to let your content come across in the best way possible.
In addition to this, the website should function well and in a way that makes it easy for the user to navigate it. You should ensure that there are no issues in any aspect of its functionality and it has a high-speed loading time. Every page of your website should work optimally, as it could make or break your potential customer’s interest in your brand.
If they encounter a lot of problems while engaging with your site, they will proceed to leave and might go to your competitor’s website instead.
Simple homepage content
Your website can work as a calling card for your company. So the impression it makes on your visitors is the idea they are going to have of your brand. Your potential customers have their opinion of your website nailed within a second of first encountering it. Your homepage is the first page they see when they click on your site.
So the content that is displayed on your homepage should be extremely readable and well-spaced out to make a great impression. It should also aim to answer all the potential questions the users might have right off the bat. You should identify what your brand stands for, the products or services you provide, and why choosing your company will provide them with the greatest satisfaction.
Once they get these answers at a glance, they will be invested to read ahead and find out more. However, your layout must be simple enough to navigate easily. Plus your content should have a simple writing style that makes it easy to understand the information included in it.
Loading time is one of the most crucial components of attracting your customers and retaining their attention. It can be seen that visitors usually give up and leave your website if it is lagging and taking more than 3 seconds to load.
They might move on to another site that provides them with a faster loading speed. So you might want to employ some measures to increase your website’s speed as well. Having huge size and resolution pictures can take a toll on your loading time.
So use different ways to compress them. There are various tools available that will keep the quality of your images intact while reducing their sizes but will improve your loading time.
Optimise your website for SEO
Not only should your website be attractive, but it could also be easy to navigate and manage to attract more traffic. If it falls to do this, all the time and effort you put in is rendered useless. There are many rules that can improve your SEO.
Some of them include adding your images with alt tags and placing your meta tags and page title on all the pages. Check out the exact words users look for and ensure your content fits those search words. Add in keywords properly within your content as well as links.
Make the sharing process simple so that your users can share it on various social media websites. It can help you attract a lot of traffic, which in turn will help increase your SEO rankings.
Clear contact details
Every online business aims to get its visitors to invest in its products and services. To achieve this it is crucial that the visitor trusts you to be transparent with them. Putting your contact information clearly will help you achieve that.
It should include the name of your business, where you are located, your phone number, and your email address. You should choose the position of this information carefully on your website so that your visitors can find it easily.
Along with this, you should also have a clear and concise ‘about’ page for your business and the main people who run it. You can also upload pictures of the staff so that it personalizes the business in the eyes of your customers and makes them feel closer to you. It can really have a huge impact on whether customers choose to engage with you or keep it moving.
Complete browser compatibility
It might be quite an important component of your website, several business owners fail to focus on browser compatibility. In today’s day and age, the majority of web browsers are compatible with almost all websites, these are possibilities that something could go wrong.
So it is vital to run tests on your website functions with different web browsers and ensure that it is completely compatible so that your customers will not run into any problems.
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Successful websites follow certain ground rules that help them achieve their goals and attract more traffic as well as conversions. Having the best hosting company in India on your side will also help provide your users with the best experience and improve their engagement with your website.