SEO friendliness – what does it mean?
Search Engine An SEO-friendly blog post is one that’s created in a way that makes the search engines want to rank it highly.
Some marketers feel that this means it should be stuffed with keywords, but it actually means that it’s meant to help your content be found by search engines, understood by them, and connected to the topic on which it’s focused.
You will learn in this article that SEO-friendly content takes more than just sprinkling keywords throughout posts, videos, and other mediums.
Optimising your content for search engines
1. Use headings and subheadings
Headlines and subheaders perform several functions for SEO optimization.
The first benefit is that it makes your writing skimmable, which makes it easier for your readers to read. Things that are easy to read are more likely to be shared.
Robots in search engines behave similarly. Crawlers will recognize your headlines when crawling through your site and use them to determine which parts are the most important ones, etc.
It is also important to remember not to abuse headers and sub-headers to game the system.
The number of backlinks is one of the factors used by search engines to rank content.
The best content tends to attract many backlinks both externally and internally.
Linking to your older content from newer posts is an important part of driving traffic and ranking older content higher.
Your best articles are then found more easily by the search engine robots.
You can also increase the credibility of your own website by linking to high-quality, reputable websites. When your page ranks high in search results, the better the links are.
Your readers will also feel trust in your text if you use credible sources.
3. Make sure your article is the right length
Several hundred words were the typical length of most blog posts back then. Posting more often meant more traffic, so the more you publish, the more traffic you got.
Typically, this isn’t the case anymore. We tend to publish longer articles, and we don’t publish as regularly on the GetResponse blog you’re reading right now.
It’s because Google has shown in recent years that it gives priority to longer, better-quality content. It is their goal to provide the best possible answers to their users, and this is often accomplished by posting posts that provide detailed answers to their queries.
A 300-word article is not enough anymore. Watering down your content is not the answer either.
See which of your posts generate the most engagement in your Google Analytics reports. What are the most frequently visited and which are read for the longest period of time. Likewise, find out which have the highest conversion rates, such as newsletter subscriptions.
After that, you can find the approach that’s right for your niche based on that information.
4. Select your keywords carefully
Often, marketers prefer to start writing as soon as they sit down. Search engine optimization comes last on their list.
Some people begin by writing down the keywords they want to include in their content.
That’s how I prefer to go about things.
Your first step will be to identify relevant keywords. There are several ways to come up with keywords: you can come up with them yourself, use free keyword planners like Google’s, use more advanced SEO tools like Ahrefs or KWFinder (compare them here), or hire an SEO agency to do it for you.
In addition, when you begin writing, use the keywords in the title, headline, meta description, ALT tag, and main copy.
5. Make your images as optimized as possible
Making your content shareable and interesting requires the use of images. Photos on a company’s website make it much more likely for people to buy from them.
Don’t forget to optimize the photo’s size as well. Images that are too large will take longer to load and negatively affect the search engine ranking.
Ensure that the image is as small as possible without compromising its quality or visibility. The in-built features of most image editors will allow you to do this. Squoosh is a free tool you can use to resize and compress your image files if yours doesn’t have it.
Hey, you have successfully written a high-quality, SEO-friendly, content-rich article that people will enjoy reading. You should now focus on making it shareable. Adding social sharing buttons to your website is easy with websites like ShareThis and AddThis.
7. Create content that is of high quality
Despite being pretty obvious, this one isn’t always followed. Content that is useful and entertaining is the best way to encourage people to read and engage with it. Websites with high-quality content are rewarded by search engines. It’s by far the most important factor.
To simplify and improve the writing process, consider using some of the following tools once you have a strong idea of how you want to write and format your content.
Tools for optimizing content
Editor at Hemingway
When it comes to optimizing articles for search engine optimization, the Hemingway Editor is a fantastic resource. Hemingway Editor analyzes each article for difficult to read sentences and highlights them. This tool is also able to highlight passive voice. The most shared articles have the best SEO ranking, and articles that are well-written are more frequently shared.
The Read-Able program analyzes your articles for readability similar to Hemingway Editor. Rather than highlighting difficult sentences, the program assigns a readability score to your text. A page’s score indicates whether or not it can be easily read by a certain age group. Instead of entering the text, you can enter the website URL.
It is natural to seek inspiration from similar websites when writing web-based content. If any plagiarism is detected in your article, Plagiarism Tracker will replace it with new, original content. We can help you ensure that your articles will not contain any plagiarism by using this website.
KEYWORD DENSITY CHECKER
The Keyword Density Checker analyzes your text and URL addresses to determine how many times each keyword has been used. If your article is very long, and you want to make sure it’s not overly keyword-heavy, then this tool is particularly useful. The keyword placement should be around 1-2%.
By using this tool, you can analyze your site’s URL address or analyze your on-page optimization factors. A maximum of five keywords can be added, and the algorithm will tell you how many times each word is used.
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